In Chapter 2, Dr. Zarefsky stresses the importance of establishing positive ethos.
What is ethos?
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In a speech, ethos is how the audience determines the trustworthiness of the speaker. Ethos is the perceived character of the speaker that he or she projects in giving a speech.
3A.) Describe a specific circumstance you recently observed in which a speaker did or did not establish positive ethos and how that affected a speech (for example, a speech you recently watched on television or at a civic event or public meeting) or a presentation given at your job or school....
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