ASSIGNMENT SEVEN: A CONTENT ANALYSIS OF RACIAL IMAGES
Advertisements both reflect and legitimate cultural understandings of race and ethnicity in our society. Are messages of racial equality reflected in magazine or newspaper advertisements today? For our purposes below, a “person of color” or “nonwhite” is anyone who appears to be something other than a non-Hispanic Caucasian or “white.”

INSTRUCTIONS:
1. Obtain a hard copy of a magazine or newspaper intended for consumption by a broad audience in the U.S. (some examples: Men’s Health, Women’s Health, Redbook, Glamour, Us Weekly, Seventeen, Rolling Stone, Vogue, Ebony, Vanity Fair, Elle, Allure, People, Sports Illustrated, Cosmopolitan, Maxim, O, GQ, Time, Newsweek, Tampa Bay Times, or New York Times newspaper). Share enough information.
Magazine title and date of issue_________________________________________________________
If you choose, you may examine advertisements in more than just one issue of the magazine. Be sure to list all issues that you analyze.

2. Count the total number of advertisements in which at least one person is depicted (ignore ads that picture only the product).
Total number of ads ________________

3. Report the following (both raw count and a percentage of total above):
Number of ads with only 1 person depicted __________________
Number of ads with more than 1 person depicted ______________
Number of ads where only whites are depicted ____________
Number of ads where at least one person of color is depicted _____________
Number of ads depicting both white and nonwhite individuals ______________
Of these mixed-race ads, number where no racial hierarchy is inferred ________________
(eyes are level with each other, no one is serving the other or of superior class status)
Number of ads where a person is depicted as an animal/beast ______________
(may include animal hydes or animal print clothing)
Of these, number of ads where animal/beast is a person of color _______________

4. INSIGHTS FROM OBSERVATIONS: Write a paper(roughly two pages, typed and double-spaced) summarizing your observations and reflecting on what the results might imply. What do you conclude? Are messages of racial equality depicted in the magazine or newspaper you analyzed? Connect your interpretations with relevant theories or information found in your textbook.

ASSIGNMENT SEVEN: A CONTENT ANALYSIS OF RACIAL IMAGES Advertiseme...