QuestionQuestion

For this final paper assignment, you need to do the following:

1. Take the topic i have assigned you

2. Find at least 4 sources of additional information (beyond what we have covered in the course) about that topic. These could be academic journal articles, documentaries, news articles, or any online source that is reliable and credible in its coverage of the topic. Include each of these 4 or more sources in your list of references at the end of your paper, and include in-text citations to each of them as you write about them.

3. Summarize what you have learned from your 4 or more sources about your topic. Your summary should include some or all of the following kinds of information: 1) noteworthy descriptive facts, figures, data, etc, 2) the main arguments of each of your sources; 3) a summary and evaluation of the evidence used by the author to support their main argument(s).

4. A discussion of how your topic and your approach to the topic relates to key themes of the course. Cite and reference the course materials to which you connect. You should cite at least 4 sources from course readings or films.

5. A discussion of what you see as the implications of your findings (i.e., the findings of your 4 sources). These could be implications for further sociological research, for public policy, for ethical choices you or others might make in your own personal life, or any other implications that you see.

6. Write a minimum of 2000.

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How Advertising Affects Consumer Culture: Literature Review
Advertising negatively impacts consumer culture, especially among preadolescent and adolescent children. It creates new social problems, including a tug of materialistic war between parents and children. It’s not just a behavioral impact that occurs. Advertising also impacts consumers at the emotional level, too. The lower the consumer’s self esteem, the more advertising affects the consumer. And the more consumers, especially children, as evidenced in this literature review, are exposed to advertising, the unhappier they are in life.

Playing on the Good Life
Historically, advertising has focused on portraying the good life. In a survey of American advertising from 1920 to 1940, Marchand (1986) found that advertisers were instructed to “wrap copy in the ‘tissue of a dream’” (24). Consumer satisfaction hindered on how well advertisers created “dramatic realism…dramatizing the American Dream [in which] advertisers…defined the specific meanings of such qualities of good taste and enjoyment…[that] measured the good life with conformances of rational efficiency, technological sophistication, and the tempo of urban life” (24)....
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