Annotated Bibliography on Retail, Marketing, and Strategic Position (950 words)

Using 5 sources, write an annotated bibliography (APA) on strategic position.

This article is premised on the intuitive notion that, in competitive environments, firms must have strong strategies in order to gain and ensure the best possible positions in such environments, i.e. firms must have strategic positioning. The author examines the Strategic Position and Action Evaluation (SPACE) matrix method for analyzing competitive/strategic position, which takes into account financial strength, competitive advantage, industry strength, and environmental stability. However, the SPACE method’s primary drawback, according to the author, is that it gives each factor equal weight, even though firms rarely encounter challenges where each factor is of equal...

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