QuestionQuestion

ASSIGNMENT
In an essay of at least 750 words, write a textual analysis of either ONE of the following three essays we read for class:

“And Now a Game from Our Sponsor” The Economist.

Your goal in this essay is to analyze the rhetoric in the article you choose and assess the validity of the argument. You are also permitted to include a personal response to the argument in only ONE section of your essay, so make sure you do NOT make an argument about the issue or the TOPIC of the essay the focal point of your essay.

YOU ARE ANALYZING the WAY the argument is presented and if that way is working/ valid. Your task is to analyze the rhetorical (persuasive) power of the article. You must follow the organizational format that I have included below for this assignment, but do not use headings.

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Prognostication as Prescient Analysis – A Failure in Logos

The article under consideration is, And now, a game from our sponsor, which appeared in The Economist’s online edition on June 9th, 2005. In the article’s primary version, no author is listed. It bears noting that the article appeared in the magazine’s Technology Quarterly, indicating its target audience was likely technology-focused business leaders of various stripes, ranging from product managers and advertising executives to game designers and even investors. The article is about the seeming trend toward the creation of computer games whose sole purpose is to sell a product around which the story and action of the game is built. The motivation for these “advergames” was the erosion of key advertising demographics; the motivation for the article was the apparent success of advergames in reaching these key demographics. It should be noted that the trend and the article appeared a...
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