QuestionQuestion

Corporate entrepreneurship and innovation at Google
Analyze the case study based on the questions given below. As in earlier weeks, this case study assignment is also tightly integrated with the readings for this and previous weeks. You will need to acquire a good understanding of key ideas from the readings before starting to analyze the case study.
Case Analysis Questions
1. Should Google continue with projects like Project Loon and Google Fiber? If so, is its innovation model sufficient to foster innovation or should it change its approach to innovation? What steps should Google take to increase the confidence of analysts and investors in its innovation strategies?
2. As Google grows even bigger, what should it do to keep its entrepreneurial spirit alive in the company?

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1. Critically key to any considerations of whether Google should continue with Project Loon or Google Fiber or whether its innovation model is effective, etc., are two things: the metrics with which to quantify or at least evaluate progress or success, and, two, the nature of the goals against which progress and success are to be measured. To put it another way, the questions are: based on what the company and its divisions want to achieve, how is success to be defined and thus measured, for its overall approach to innovation as well as for its individual projects like Project Loon and Google Fiber? And, arguably, these questions are ever more pressing given the recent ‘failure’ of Google Glass. Even though the company did not wish to call the project a failure, it is an exceedingly high-profile example of one of its projects being shelved, presumably indefinitely, for any number of reasons – while it must have always been a concern, it seems unlikely that many...
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