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THE IMPORTANCE OF BUSINESS COMMUNICATIONS
Written and Verbal Compared
Probably no successful enterprise exists that does not rely for its success upon the ability of its members to communicate with each other and with third parties. The role that effective communication plays in business success cannot be stressed too strongly; it is essential that strict attention to be paid to the application, implementation, and administration of communication within a business venture.
Effective communication results when information is transmitted from a sender to a receiver, and the message is understood. It is not necessary that the message result in any specific outcome, only that it is sent, received and understood....
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