Adding Value Assignment
In this assignment you will need to analyse a company that operates in the UK. The company must produce a product relevant to your subject expertise. You will need to check that you can obtain reliable information from more than one reliable source about your chosen company before you start.

Your assignment tasks are to:
• Give an overview of your selected company’s product range.
• Identify a single product offered and analyse the added value that it offers to the customer.
• Explain where further value could be added to this product.

Your report should follow the structure indicated below:
Introduction
Briefly introduce your reader to the company and its product range.
What market are they operating in? What is the market size and potential? Who are their customers?
Existing product
Choose one existing product from the product range and describe it.
Use a value chain diagram to indicate where the value is currently being added in each stage (e.g. inbound logistics, operations, outbound logistics etc). Describe each stage fully in the main text referring carefully to your diagram and explain fully how value is currently added. Where do you think most value is added?
Changes to existing product
Describe 3 separate changes you would make to the existing product/service in terms of either design or manufacture/delivery of service (i.e. anywhere in the value chain) to add value to the product. Fully explain fully how each change would add further value to the product and how it could be implemented within the company and how much it might cost to the company and to the product itself. The changes should be based on evidence that you have found such as market research information, information from trade journals, or where a similar way of adding value has been shown in other products etc.

Assignment Length
This assignment should be no more than 3000 words in length excluding appendices, diagrams etc. References are required in order for you to add credibility to your arguments and a report of this type would be expected to contain around 30. These references are likely to be a mix of academic references, internet sites, market research databases such as Mintel, Frost and Sullivan, Keynote or even product comparison sites or blogs. “Personal communications” e.g. speaking to an expert in person, by phone or email may also be referenced.

Adding Value Assignment In this assignment you will need to analy...