Exploiting Social Media for New Service Development (NSD) in Hospitality (1630 words)

Write a paper on Exploiting social media for new service development (NSD) in hospitality.
8 page paper APA style

The hospitality service industry primarily competes and excels on grounds of best service provision and response to costumer needs . Social media is fast becoming the cheapest, most instantaneous and reliable way of collating this industry’s most valuable resource for marketing intelligence; that is costumer feedback . The more a company implements this reliable resource, the more they can eliminate market uncertainty when creating services in response to costumer requirements. This leads to increased and more confident adoptions of new services based on facts and statistical evidence generated by a rich amount of user-generated content (USG) as apposed to ‘gut feeling’...

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