Write a paper on Exploiting social media for new service development (NSD) in hospitality.
8 page paper APA style
This material may consist of step-by-step explanations on how to solve a problem or examples of proper writing, including the use of citations, references, bibliographies, and formatting. This material is made available for the sole purpose of studying and learning - misuse is strictly forbidden.
The hospitality service industry primarily competes and excels on grounds of best service provision and response to costumer needs . Social media is fast becoming the cheapest, most instantaneous and reliable way of collating this industry’s most valuable resource for marketing intelligence; that is costumer feedback . The more a company implements this reliable resource, the more they can eliminate market uncertainty when creating services in response to costumer requirements. This leads to increased and more confident adoptions of new services based on facts and statistical evidence generated by a rich amount of user-generated content (USG) as apposed to ‘gut feeling’...
This is only a preview of the solution. Please use the purchase button to see the entire solution