ASSIGNMENT:
A beauty pageant is being held in Johannesburg. In the past years, it has produced many finalists and winners who have been successful in movies, and other industries. Most important, the beauty pageant is a very powerful WOMEN EMPOWERMENT tool as it attracts participants from various walks of life.
The Creative Director of the beauty pageant is making a 2 minutes film to promote the beauty pageant in social media. She wants the theme of her 2 minutes film to be WOMEN EMPOWERMENT.
You are a Creative Assistant working for her. Write a brief note of 2.5 pages to the Creative Director outlining the principles she can keep in mind when she makes her 2 minutes film.

REPSONSE
I would like the Creative Director to keep the following principles in mind.
Instead of making a film on history of the pageant, its size, and its accomplishments, zoom in on any one finalist from the past and make the 2 minutes film about her explaining the pageant through her eyes.
How to select the finalist from the past?
Select the finalist who evidences a lot of the following:
1) Principle of distance travelled. (refer the reading attached).
2) Principle of conflict/hardship faced, which means that select that contestant who has faced the maximum conflict in her life. These conflicts may be social, sibling related, financial, lack of opportunity, etc.etc
If you select a past finalist who evidences both the above characteristics, the 2 minutes film will:
1) Be inspirational,
2) Be gripping – everybody loves a conflict and the protagonist overcoming it. conflict/challenge
3) Not look like typical brochure totting film
Of course, during the 2 film, we can always pepper it with some of the exciting data showing the breadth and depth of our great beauty pageant company!

ASSIGNMENT: A beauty pageant is being held in Johannesburg. In th...