There are five questions that need to be answered for your final essay. Think carefully and be selective about what you include in your responses. Use terms and concepts studied in each section and integrate examples from each week. You should draw connections across the various perspectives taught each week.

The following questions should be answered in your essay:

1. What are “Visual Cues” and how do you find them?
2. How would you recommend using “Visual Theories” in day to day observances?
3. Why are ethics important in relation to “Visual Persuasion?”
4. How are “Visual Stereotypes” beneficial? How are they harmful?
5. What is the process of “Visual Analysis” and why is it important?

Include a brief conclusion to your paper, and try to connect each of these questions in your final comments.

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Visual Communication.

At its core, visual communication involves the transfer of messages or information from one person, group or place to another using visual means such as photos, graphs and other imagery. While verbal and written communications are common in education, media and other fields Lester (2017), argues that a combination of various forms such as visuals and text should not be underestimated. In his central thesis, he states that the most meaningful, powerful and culturally important messages are those that use a combination of words and imagery equally, meaningfully and respectfully. In this paper, several aspects of visual communication such as visual cues, visual theories, visual persuasion, visual stereotypes, and visual analysis are explored.

Visual Cues and How to Identify them.
Visual cues are variations in the appearance of graphical images and other visual representations that are intended to help the viewer or reader to use the display more efficiently or learn more from it. They are often applied when the reader has to detect, identify and discriminate various target objects in visual aids such as maps, photographs, bibliographies, graphs and even in texts such as books and posters (Foster, 1979). Based on this definition, visual cues are a form of receptive communication designed to draw the readers attention subtly towards important areas of a piece of written communication or graphic. Visual cues can be found and identified in various ways. For example, when observing a photograph, visual cues might include variations in color, depth, form, and movement. These four factors outlined by Lester (1995) as the main visual cues, work individually...
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