Content Analysis of Social Media

Introduction

Communication plays a key role in development and philanthropy by directing the appropriate messages/content to a suitable audience. The following paper qualitatively analyzes the Instagram content of three non-profit organizations; Neema International, United Nations Childrenâ€™s Fund (UNICEF) USA, and Austin Smiles. The analysis includes the themes, arguments, audience, types of posts, and content the organizations use. The paper also considers how the COVID-19 has had an impact on their social media postings.

Background Information

Neema International is a global non-profit organization that focuses on community development, education, economic and environmental sustainability of Tanzania's children and youths. The organization was founded in 2012 to reduce and end poverty by supporting children from infancy until their higher education (Neema International, 2021). It provides quality education, health, and nutrition to most children and youths. The organization also helps the community and its studentâ€™s guardians through infrastructure projects, parenting education, human capital development, and local jobs (Neema International, 2021). Neema International does not have a communications director. The lack of a communications director tends to influence its social media posts posted by its founder and executive director, and supporting staff.

UNICEF USA is a national not-for-profit organization that advances its worldwide mission of supporting vulnerable children in America. The organization offers fundraising, education, and advocacy services such as human trafficking prevention campaigns, education funds, and public policy (UNICEF USA, 2021). UNICEF USA has been in operation for 74

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