Graphic design is the art and practice of projecting ideas and/or experiences with visual or textual content. This can be in the form of physical or digital content, such as images, words, or shapes. The area covers multiple topics which often overlap, and can lead to careers in commerce, education, politics, culture, and computer science. There is extensive overlap between the areas of graphic design and 3-D graphics - a very hot topic in video gaming.
This eclectic arrangement of type, form, and image has been expressed on posters, packages, advertisements, and other printed materials. It may also be digitalized to display a topic over a predetermined amount of time, such as an online video accompanied by the representative article. This form of graphic design is known as motion graphics.
Wayfinding is an important form of design that concentrates on environmental graphics, such as branding and signage specific to a business or organization, yet displayed on an object located elsewhere, such as on a building, business card, or products produced by the business. This form focuses on the relationship between the image and the business or products produced by the business, in such a way that targets a potential audience for the purpose of marketing or awareness.
Designs can also be interactive and may use an interface to work in conjunction with digital material. Editorial design and Product design are two broad examples of this interactivity, due to their relationship with websites, blogs, and mobile apps.
Individuals who wish to become involved in the world of graphic design may find themselves drawn to professions such as:
Due to the fact many high schools do not offer courses in graphic design, it can be more difficult to determine if a person has the desire to pursue this option as a career choice. Students who choose to do so will most often attend a design school, such as California Institute of the Arts to obtain a bachelor's or master’s degree in graphic design. Examples of classes in a graphic design program might be:
Students who pursue graphic design as a career could be investing in a lifetime of opportunities, as the field is ever changing. New businesses are created and restructured every day, thus requiring branding and signage relevant to these changes. Likewise, companies create and market products daily, which places a demand for a competent person who can successfully form a relationship between shapes, images, and a product so that the focus can be on a target audience in the hopes of increasing sales and revenue.